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Supporting capability · Decision-support system

Kendo Shade Matching Tool.

An interactive workflow tool that helps beauty advisors quickly identify equivalent foundation shades across multiple Kendo-owned brands — protecting the rhythm of the live customer conversation.

Designed to support frontline decision-making during high-volume customer interactions, so advisors stay present with the person — not the catalog.

Product EnablementInteractive GuidanceDecision-Support System
RetailCustomer Experience

Interactive walkthrough · Cross-brand shade discovery

01Case study

Interactive decision support for the live counter moment.

Challenge

Cross-brand catalog complexity.

Advisors needed to recommend equivalent foundation shades across a portfolio of distinct brands — each with its own shade naming, undertone system, and packaging — without losing the rhythm of the live customer conversation.

Approach

Guided workflow, not a database.

Designed a paced interaction surface that takes one shade as input and returns its closest equivalents across the family. Restrained visual hierarchy keeps the advisor’s attention on the customer, not the interface.

Workflow Impact

Confidence in the moment.

Reduced cognitive load at the counter, faster cross-brand recommendations, and a consistent decision surface that scales across stores without scripting the human out of the moment.

Tools used
Articulate Storyline · Cross-brand product mapping · Conversational interaction logic · Brand-aligned visual system.
Interaction logic
Single-input shade selection → mapped equivalents across brands, surfaced with restrained typographic hierarchy and quiet motion.
Enablement purpose
Customer enablement at the point of sale and advisor confidence in real time — a guided workflow that supports judgment rather than replacing it.
The thread

Reducing operational friction so advisors can act with confidence in the moment a customer is deciding.