Challenge
Sister brands, separate shade systems.
Each brand under the umbrella used its own shade names, undertones, and packaging language. Advisors had to translate across the family on the fly while keeping the customer conversation going.
Supporting capability · Decision-support system
Major Cosmetic Company Shade Matching Tool.
A customer asks for their usual foundation — from another brand under the same umbrella. The advisor stays present, finds the closest match across sister brands in seconds, and keeps the conversation moving.
A small workflow tool built so advisors can cross-sell within the family of brands without losing the person in front of them.
Product EnablementInteractive GuidanceDecision-Support System
RetailCross-SellCustomer Experience
Interactive walkthrough · Cross-brand shade discovery
01Case study
Interactive decision support for the live counter moment.
Approach
A guided flow, not a database.
Take one shade in, get its closest equivalents across sister brands back. Quiet visual hierarchy so the advisor's attention stays on the person, not the screen.
Workflow Impact
Confidence in the moment.
Less to hold in your head at the counter. Faster cross-sell recommendations within the brand family. A consistent surface that works the same way across stores — no script required.
The thread
Reducing operational friction so advisors can act with confidence in the moment a customer is deciding.
Adjacent systems
Adjacent capability
Connected work across the practice.
