Supporting capability · Decision-support system
Major Cosmetic Company Shade Matching Tool.
A customer asks for their usual foundation — from another brand under the same umbrella. The advisor stays present, finds the closest match across sister brands in seconds, and keeps the conversation moving.
Product EnablementInteractive GuidanceDecision-Support System
RetailCross-SellCustomer Experience
Interactive walkthrough · Cross-brand shade discovery
At a glance
Problem
Sister brands used different shade names and systems.
Answer
Pick one shade, see its closest match in each sister brand.
Result
Faster cross-sell recommendations at the counter.
Guided flowShade matching logicIn-store tool
The thread
Reducing operational friction so advisors can act with confidence in the moment a customer is deciding.
