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Tidal ElementsGrowing Elements
Supporting capability · Decision-support system

Major Cosmetic Company Shade Matching Tool.

A small workflow tool that helps beauty advisors find equivalent foundation shades across the brands in the portfolio — without breaking the rhythm of the customer conversation.

Built so advisors can stay with the person in front of them, not the catalog behind them.

Product EnablementInteractive GuidanceDecision-Support System
RetailCustomer Experience

Interactive walkthrough · Cross-brand shade discovery

01Case study

Interactive decision support for the live counter moment.

Challenge

Different brands, different rules.

Each brand had its own shade names, undertone system, and packaging. Advisors had to translate all of it on the fly while keeping the customer conversation going.

Approach

A guided flow, not a database.

Take one shade in, get its closest equivalents across the family back. Quiet visual hierarchy so the advisor's attention stays on the person, not the screen.

Workflow Impact

Confidence in the moment.

Less to hold in your head at the counter. Faster cross-brand recommendations. A consistent surface that works the same way across stores — no script required.

Tools used
Articulate Storyline · Cross-brand product mapping · Conversational interaction logic · Brand-aligned visual system.
Interaction logic
Single-input shade selection → mapped equivalents across brands, surfaced with restrained typographic hierarchy and quiet motion.
Enablement purpose
Customer enablement at the point of sale and advisor confidence in real time — a guided workflow that supports judgment rather than replacing it.
The thread

Reducing operational friction so advisors can act with confidence in the moment a customer is deciding.

Adjacent systems

Adjacent capability